Project Description

Modehaus Schneider

New task, new challenge. Breil+ discovered a monument in Fulda. The city wall from the 12th century is part of the fashion house and needs to be integrated into the design. The eye catcher will be a 24 metre long wall where the clothes are displayed and are floating in front of the historical wall. Colours and materials underline this special atmosphere. Warm, caressing colours such as beige, powder, and light brown are being used. Rose tinted glass panels round up the overall picture.

Facts

3500 sq.m fashion house in Fulda

Implementation

Strategy & Identity
Brand model Store Design
Execution and project management

Project Details