Bruns Männermode

Bruns Menswear and the city of Oldenburg are in symbiosis – for over 100 years. Breil+ develops a visual language – mixing masculine attributes with local symbolic. The final design: edgy, sporty and a little rough. The motto: What Makes Men Move. The symbols and lyrics are in red thread throughout the store. Graphical elements are melting with the interior architecture, sometimes milled into wood, printed or illuminated and always in symbiosis. Just like Bruns and Oldenburg.

Facts

3800 sq.m men’s fashions store, Oldenburg

Implementation

Strategy and identity
Brand model
Corporate design
Interior design
Furniture design
Light design
Execution Project management