A revolution for the DIY store paint department. The concept was initially developed by the paint producer J.W. Ostendorf. Realising the potential for Cross-Selling-Platforms, paints, wallpaper and home accessories are combined, providing a creative lab for the client. The project included the development of a corporate re-design as well as several new concepts for the DIY stores toom, Hellweg and Max Bahr. Colour combinations and comfort play a major part in the new retail experience.