Project Description
Breil+ developed 4 new, creatively independent departments for Ludwig Beck AG. In recent months, the traditional Munich department store LUDWIG BECK has subjected the second and fourth floors to an architectural make-over. After the successful reopening of the stationery department, the departments for children’s fashion, swimwear and trousers (2nd floor) are now also impressing with their new store design, which is very independent, surprising and not following the mainstream. Dipped in blue: While each department also tells its own story, the color blue forms the creative framework for all three product ranges. The journey begins in the children’s department with a tribute to Ettore Sottsass’ Memphis style. Between pop art and art deco. Appealing to children as well as adults. At LUDWIG BECK, baby and children’s clothing and toys are now embedded in a store design that is dominated by strong color contrasts and unexpected shapes such as cylinders, stripes and circles. The graphic elements migrate from wall modules made of perforated sheet metal with printed graphics to the elevator. Stripes form an imaginary gate that stretches across the pillar and ceiling. A row of windows in the children’s department was opened and creates a connection to the outside to the quiet Burgstrasse next to Marienplatz. The striking shapes follow a strict color concept that playfully extends to all walls, furniture and graphics: yellow, azure blue, grey-green and a light wood tone complete the design. It looks positive, cheerful and playful at the same time.
Concept & realisation:
Breil+ Interior Design, Hamburg
Partner:
Ladenbau: Lauinger Ladenbau, Bopfingen
Raumausstattung: Raumausstattung Buchele
Boden: Bolidt B.V. Rotterdam
