One of the main sales drivers of the Ludwig Beck department store is the underwear department. The concept converts femininity into an amorphous design language. The heart of the newly designed department for women’s lingerie, lingerie and nightwear at Ludwig Beck at Marienplatz in Munich is the Roundabout, an innovative conversion of the staircase. The rounded shape offers a wide range of options for staging the laundry – including brands such as La Perla, Mey, Chantelle, Hanro, Spanx or Calvin Klein.
The colors bring warmth and an atmosphere that invites you to linger in the department.
The color scheme of the entire sales area is also new: the previously white world of the almost 500 square meter department is refreshed with color elements that range between pink and cognac tones. The carpet was designed in an unmistakable Ludwig Beck layout, which takes up the amorphous design language of the furniture and rounds off the design.