Project Description

Möbel Höffner – Love it

“Love it” is the new store brand by Möbel Höffner. It is young and offbeat. The brand offers single items, which constantly change in style. The design requires a high level of flexibility. Breil+ attaches furniture to the wall. Architects and designers develop heart shaped cuttings, and furniture is placed into them. Just as the poppy red “love it” logo, the heart shaped cuttings guide the customer towards the shop.


Shop-in-Shop in 25 Höffner furniture shops
50 sq.m per shop and as stand-alone
Rollout within Germany


Shop-in-Shop development
Graphic development
Execution and project management

Project Details