Project Description

Möbel Höffner – Roomers

Roomers is the second sub brand by Möbel Höffner. The target group is young families, investing in their second furniture. Airy, minimalistic, comfortable, but not narrow-minded is the guideline. A Scandinavian touch with courageously colourful highlights. Breil+ decides to focus on the rooms. Wooden slats create permeable atmospheres and separate the different sceneries.


Shop-in-Shop in 25 Höffner furniture shops
250 sq.m per shop
Rollout within Germany


Shop-in-shop development
Modular elements for different sized shop
Execution and project management

Project Details