Project Description

Angstrom

Reach for the stars. It's a dream job for any planning office: a Russian furniture chain with 200 stores wants to completely renew its brand. The customer invites them to a competition, and Breil+ wins against offices from Italy, Norway and Poland. They develop a logo and a logo. They work out campaigns, merchandising and guidelines. And they create their own wallpaper for the stores that plays with the new brand logo. The shop design is modularized so that it can be easily expanded or minimized. Pretty flexible, then. And it has to be - with 200 shops of different sizes.

Facts

Corporate design of a Russian furniture chain,
200 shops in Russia

Implementation

logo development
Corporate Design
Brand book
Design manual
Shop Design in 3 sizes
catalog development
development of PoS material
implementation support