Project Description

Bruns Denim & Urban Wear

Bruns Men's Fashion is an institution for men's fashion in Oldenburg. All the needs of a fashionably dressed man are met in 3800 square meters.
The urban jeanswear type likes it relaxed, modern but not too tidy. This is how a world in black and white was created, mixed with vintage elements and glazed spruce wood. The shop design was deliberately implemented in an architecturally rustic, slightly provisional manner. The spruce wood frames leaning against the wall highlight the graphic elements. The theme of the wall is also visible in the floor as a continuation of the graphic theme.

The department's role model is the comic character Dick Tracey, known from American comics of the 40s. If you follow the comic on the wall and floor, you experience a wild chase through the jeans department.
The wall and the floor tell the story of the floor.

Facts

700 sqm of jeanswear in Oldenburg

Implementation

Strategy & Identity
Corporate Identity
Store Design
execution and project management

Project Details