Project Description

Ludwig Beck AG Lingerie

One of the main sources of revenue at the Ludwig Beck department store is the lingerie department. The concept translates femininity into an amorphous design language. The centerpiece is the roundabout, an innovative stairwell enclosure. The rounded shape offers a variety of options for displaying lingerie. The colors in rosé and cognac tones bring warmth and an atmosphere that invites you to linger in the department. The new design element, the customized carpet, was designed by Breil+ so that it takes up the amorphous design language of the furniture and rounds off the design.

Facts

500 sqm Munich

concept and execution

Breilplus

Project Details