Möbel Höffner – Divanotti
In future, Möbel Höffner will be focusing on its own brands. It starts with "Divanotti" - Italian lifestyle meets traditional craftsmanship. Breil+ and Jork Andre Dieter develop the corporate design of the new brand and the shop-in-shop concept. An Italian story unfolds in 100 to 200 square meters: warm brown tones that taste like caffe con crema, plus a fine floral pattern that can be found everywhere in the shop. Embroidered, printed, woven, on carpets, walls and accessories. The concept works, the customer is delighted and Breil+ is allowed to design three more own brands. Che bella Italia!
