Sons & Daughters Kehl
At the start of the project there was nothing but the logo and the idea of creating a slightly different children's brand. Not squeaky cute, but stylish and cool. Their name: Sons & Daughters. Breilplus designed the concept in strong colors, with its own furniture line. The face of the new label is made unmistakable by the characters Sunny, Daughty & Friends. The small and large creatures can be found throughout the store and are humorously integrated into their built environment. They fly from the ceiling, climb up shelves and lounge around in the shop window. At the same time, they also provide orientation in the 1.000 square meter store. The concept not only convinced customers, but also experts and was nominated for the 2012 German Design Award.
