Angstrem

Reaching to the stars at last! A dream job for any agency: a Russian furniture producer with over 200 stores wanted to redesign their brand. The client initiated a pitch and the project was won, competing against agencies from Italy, Norway and Poland. The project included the development of new Logotype and typeface, sales campaigns, merchandising, corporate guidelines and even new wallpaper. The store design is flexible as it is a modular system, which can be extended or minimized depending on the store size.

Facts

Corporate design for a Russian furniture producer and sales outlet
Over 200 stores in Russia

Implementation

Brand development
Corporate design
Brand book / guidelines
Design manual
Store design for 3 different sized stores
Catalogue design
PoS material
Supervision for the development of the prototype store