Project Description

Heimtex for J.W. Ostendorf

The annual Heimtex trade show in Frankfurt specialises in home and textiles. The project was to develop a trade show booth integrating three different brands: Signeo by Jette Joop, Barbara Becker and Ultra Colour. Breil+ created “brand islands” with a subordinate corporate design. Open cubes hanging from the ceiling demarcate the “islands”. From the outside they reflect the colour palette of each separate brand. Within the trade show booth customers were invited to enjoy an illuminated colour bar. Instead of drinks, visitors could mix colours!


200 sqm trade show booth at Heimtex/Frankfurt


Identity concept
Consolidation of product brands Signeo, Barbara Becker and Ultra Color
Modular system for multiple trade show usage
Concept colour bar
Graphic design for product categories

Project Details