Project Description

Möbel Höffner – Divanotti

Möbel Höffner develops sub brand Divanotti. Italian lifestyle meets craft and tradition. Breil+ creates the corporate design and the shop-in-shop concept. In 100-200 sq.m Italian history unfolds: warm coffee tones and fine floral, stitched patterns are repeatedly presented throughout the shop; either printed, or woven in carpets. The concept succeeds leading to the development of several other sub brands.


Shop-in-Shop in Höffner furniture shops
200 sq.m shop
Rollout within Germany


Strategy & identity
Brand model
Corporate Identity & design
Shop-in-Shop development
Furniture and lighting development
Execution and project management

Project Details