Project Description

Sons & Daughters Kehl

At the start of the project there was nothing more than the logo and an idea. The idea was not to be cute, but stylish and cool, being named Sons & Daughters. Breil+ develops the concept in strong colours and with their own furniture line. The characters give the store its distinctive look. They can be found humorously integrated throughout the whole store. They stretch down from the ceiling, are climbing shelves, or are hiding in the shop window. The concept was nominated in the Design Price Germany 2012.


1500 sq.m Kids Department Store in Kehl am Rhein


Strategy & Identity
Idea development comic characters
Corporate Identity & Design
Store Design
Execution and project management

Project Details