The innovative shop system developed by Breil+ convinced the client. The requirement was to go hand in hand with the existing materials and colour scheme used throughout the fashion shop. Breil+ created a unique and modular system that withstands all needs for product changes throughout the seasons. As the shoe areas are rather small, all modules have sufficient storage capacity. Furthermore, PoS modules as single shoe presenters, sales presenters or flexible boxes for advertising campaigns have been developed.